It's Time to Save The World (Ask Me How!)

Sunday morning, Aimee and I were walking down Santa Monica Boulevard, hunting and gathering breakfast for the menfolk laying about the living room, when I saw a poster taped to a street light. Clearly the work of an industrious street team, high-quality 11x17 poster board with a delicious matte finish. And in big letters, against that distinctive Heroes ellipse: "It's Time to Save the World."

I was able to snag the poster easily, excited about the prospect of putting it up at home. As I carried it down the street, though, people kept stopping us to ask what the hell the poster was for. So I told them, about this show on NBC on Monday nights, about people with superpowers. I told them it was pretty good. They walked away informed.

In short, the posters weren't doing much on their own. But combined with me, they were viral marketing gold. Please note, network television, that my time is available for your promotional needs. All I need is a new pair of Chucks and a case of diet Coke. Oh, and money.

Since Sunday, every (and I mean EVERY) West Hollywood bus stop is now adorned by these Heroes posters, and knowing that they'll be sticking around for a few weeks is awesome. There is nothing more inspiring than finishing up a late night run with a slap against the poster. Nothing.

Except, of course, for doing sit-ups while watching the Rocky Balboa "Hurting Bombs" training montage. I might have done that last night too. And it might have been AMAZING.

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posted by Liz  # 3:57 PM

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